Interview: Hong Kong Airlines’ CMO on the importance of the human touch for digital marketing

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“We are dealing with a passenger, a person who has actual feelings. This is something that all marketers should not forget even as our world gets increasingly digital.” – George Liu, Chief Marketing Officer, Hong Kong Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk …

Interview: Malaysia Airlines’ Head of Loyalty & Enrich on delivering real values to stakeholders

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“While non-airline loyalty programmes continue to struggle on how to deliver real value to their stakeholders, airline programmes are more relevant and profitable than ever before in history.” – Mark Ross-Smith, Head of Loyalty & Enrich, Malaysia Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to …

Interview: AirAsia X’s Head of People Management on digital initiatives to support employees

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“Just imagine the total amount of time saved per employee if you reduce a process that requires 7 clicks to a mere 3 clicks.” – Yeoh Sai Yew, Head of People Department, AirAsia X Berhad – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their …

Interview: Alitalia’s VP of Alliances and International Affairs on delivering real values to stakeholders

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“Many big content disruptors, like Google, are already looking into this. If airlines still don’t strive to do the same, we will all become hostages and become a mere supplier of the air travel portion.” – Jiri Marek, Vice President of Alliances & International Affairs, Alitalia – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some …

Interview: JAL Vice President of Products and Services Planning on providing personalised services

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“Consumers today are more willing than before in sharing information and working with companies to co-produce more compelling offerings.” – Akira Mitsumasu, Vice President of Products & Services Planning, Japan Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and …

Interview: Austrian Airlines’ Interim VP of Product Management on the customer-centric approach to digitisation

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“The best technology doesn’t help if customers won’t use it or don’t want to use it. Digitalisation is a must-have for airlines now, but it should always be customer-centric.” – Ali Farhat, Interim Vice President of Product Management, Austrian Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital …

Interview: Air Astana’s VP of HR on mobility & simplicity approach to HR strategies

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“Our strategy is not in “mobility”, it’s in “simplicity.” We are here to solve the problems of our employees.” – Yevgeniya Ni, Vice President of HR, Air Astana – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think …

Interview: IATA’s Director of NDC Program on digitising distribution

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“Today’s world of distribution is based on technology that is 30 – 40 years old, with a very small number of dominant players. In tomorrow’s world, the barriers to entry will be much lower, so people will be able to come in to innovate and drive up the competition.” – Yanik Hoyles, Director of New Distribution Capability (NDC), IATA – …

Interview: Kansai Airports’ CCO (Aeronautical) on digital transformation in Asia’s airports

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“Security is never a revenue for us in this business. We need to make necessary investments to make security checks less of a burden for our passengers.” – Gregory Jamet, CCO (Aeronautical), Kansai Airports – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital …

Interview: Bangkok Airways’ HR Advisor on bridging the gap between HR & IT

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“The challenge for employees of the future would be to stay relevant and add value to self. You can do it through intelligence augmentation, using technologies to augment your own intelligence and improve the value you can bring to the company. You select new things that are of relevance and interest to you to learn whenever you want.” – Ping …