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Inside Southwest Airlines’ social media strategies

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Southwest Airlines, which transports more than 100 million people a year, has long put customer service at the centre of its business. Today, it is investing in social media as a complement to other marketing and customer service channels. Indeed, Southwest is the most “LUV’d” airline in social media! The airline has a small, but mighty, social media team that …

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CIOs from AirAsia, Garuda Indonesia & Vistara on how aviation is going digital

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Every part of our lives has been digitised. Every industry and every organisation will have to transform itself. The whole tech industry is changing at a phenomenal pace right now. Airline executives around the world see the need to invest in digitising their business—to improve customer experience and streamline operations. While many leaders claim that they have the vision to change, …

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Creating the “wow” factor: Jet Airways talk innovating their passenger experience

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As customer expectations across most industries continue to rise, a new benchmark for quality travel experiences has emerged. Airlines, in response, are working to streamline the customer journey, provide more personalised product offers, and deliver memorable in-flight experiences. Jet Airways has made headlines in news recently on their continuous efforts to improve the passenger experience, including the launch of wireless in-flight …


Vietnam Airlines and Thai Airways join opening keynote

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We’re excited to announce that Vietnam Airlines EVP Mr. Le Hong Ha and Thai Airways EVP of Commercial Mr. Teerapol Chotichanapibal are keynote speakers to open the Aviation Festival Asia 2017 on 21 February in Singapore. Below is a quick review on these two airlines’ position and influence in the Asia Pacific region. Vietnam Airlines Vietnam Airlines (VNA) is expanding …


Learn how airlines can do better in content marketing, managing advertising budget and data analytics

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If you’ve ever run an airline marketing campaign, you know how complicated the process can feel once you get beyond the basics. Between selecting your objective, setting a budget, fine-tuning your audience targeting, testing, and measuring ROI, there’s a lot to do. Even more challenging is the fact that big brands like airlines use very sophisticated techniques to manage multi-million-dollar …


Airbus Asia Training Centre joining talks about solutions to talent shortage

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We’re excited to have confirmed Yann Lardet, General Manager of Airbus Asia Training Centre to join the HR track of Aviation Festival Asia 2017.  Opened in April 2016, the Airbus Asia Training Centre (AATC) is a joint venture owned 55% by Airbus and 45% by Singapore Airlines. The new centre combines the expertise of our two companies to offer the …

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The role of academic institutions in tackling the industry’s talent shortage

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At the HR track of Aviation Festival Asia 2017, besides bringing together HR executives from airlines and airports to share their best practices, we are also bringing in some academic institutions to brainstorm solutions on how the industry can tackle the talent shortage. Vision of a global centralised education facility There is a talent gap challenge impacting the aviation industry …

Training and development for pilots, cabin crew and ground staff

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It’s all about the people factor. If you want to be at the top of your game, you need to be able to attract, train and retain world-class talent. HR Directors and talent managers from the world’s leading airlines and airports will join Aviation Human Capital, returning in 2017 after a successful launch in 2016, to showcase best practice in …


Vistara’s CIO talks cloud computing & digitising the airline business

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We’re excited to have Ravinder Pal Singh (Ravi), Chief of Information and Innovation for Vistara, joining us at the forthcoming Aviation Festival Asia 2017. Ravi is an award winning technologist and has fathered various IT organisations and created their future technology avatars. As Chief of Information and Innovation for Vistara, the airline jointly owned by the Tata Group and Singapore …


Cost saved is profit earned: Cost management strategies for FSCs

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Effective cost improvement is essential to any airline’s success story, especially for FSCs to be able to match the LCCs in operating cost terms. Airlines worldwide are making tough decision to cut costs, preparing for the rising fuel prices and intensifying competition that could contribute to lowering fares and hampering earnings growth. Recently in December 2016, Etihad Airways was reported …