Mobile first and mobile only: What it means and why it matters?

Phu Nguyen Event News Leave a Comment

If your plans don’t include mobile, your plans are not finished.

Travelers use mobile devices for a variety of reasons, including research on flights and itineraries, to purchase tickets, manage their booking, and provide feedback about their service. The shift from desktop to mobile Internet access offers airlines the potential to drive enormous gains in revenue and profitability.

Yet in order to take advantage of this evolution, airlines must learn to develop mobile marketing strategies that improve the passenger experience, differentiate their business from competitors, and drive sales.

To help offer several key best practices airlines can look to when trying to develop their own mobile marketing strategy, at Aviation Festival Asia 2017, we are putting together the following panel discussion on mobile marketing.

Panel: Mobile first and mobile only: What it means and why it matters?

  • Build: Why are we stuck in mobile tactics and app silos with little business value? How can we build an app or mobile website that actually helps our customers? What are the problems with our back-end legacy systems? How can we get the technology, interface design and communication concepts right?
  • Interact: It’s more than just a mobile app or a mobile optimised website; what are our customers looking for in mobile engagement? How can we get them to interact with our brand on mobile at every point of their travel and even daily life? What about real-time interaction?
  • Monetise: What are the innovative marketing and retail strategies to monetise our customer data?


  • Izra Izzuddin, Vice President Marketing & Communications, FireFly
  • Holger Ruhfus, Chief Operating Officer, Krankikom
  • Narudh Cheramakara, Director of Market Development, Nok Air
  • Additional panellists to be announced

Join us!

Check out our website here to see how you can get involved.

Want to join us as a guest speaker? Email me at

About Aviation Festival Asia
Now entering its 13th year, Aviation Festival Asia is one of the largest and most well-established commercial aviation shows for airline and airport executives from both the Asia Pacific region and across the world. In 2017, we are expecting to welcome over 2,000 attendees to the event, with over 900 airline executives across 7 premium conference tracks covering full service and low cost airline strategy & business models, passenger experience, marketing, IT systems, retail, human capital and more. Book your ticket now

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