Interview: Hong Kong Airlines’ CMO on the importance of the human touch for digital marketing

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“We are dealing with a passenger, a person who has actual feelings. This is something that all marketers should not forget even as our world gets increasingly digital.” – George Liu, Chief Marketing Officer, Hong Kong Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk …

Interview: Malaysia Airlines’ Head of Loyalty & Enrich on delivering real values to stakeholders

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“While non-airline loyalty programmes continue to struggle on how to deliver real value to their stakeholders, airline programmes are more relevant and profitable than ever before in history.” – Mark Ross-Smith, Head of Loyalty & Enrich, Malaysia Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to …

Interview: AirAsia X’s Head of People Management on digital initiatives to support employees

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“Just imagine the total amount of time saved per employee if you reduce a process that requires 7 clicks to a mere 3 clicks.” – Yeoh Sai Yew, Head of People Department, AirAsia X Berhad – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their …