Interview: Malaysia Airlines’ Head of Digital on business intelligence, innovation and digital transformation

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“We have a company-wide ambition to be a premium Asian airline offering the best of Malaysian hospitality, and technology is one enabler to make this happen.” – Peter Pohlschmidt, Head of Digital, Malaysia Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation …

Interview: PIA’s Chief Systems Officer on the business value of digital transformation

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“Whichever solution it is, it must have business value, without which it will merely be a solution in isolation.” – Kashif Rehman Rana, Chief Systems Officer, Pakistan International Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think …

Interview: Cebu Pacific’s Director of Program Management Office on the right mindset to accelerate digital transformation

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“The bigger challenge for me is always the mindset, more than the cost objections.” – Catherine B. De Leon, Director of Program Management Office, Cebu Pacific Air – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think we …

Interview: Sriwijaya Air’s General Manager of IT on the airline’s move towards digitisation

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“Challenging, diverse, personalisation – these are the three words to describe the state of the industry in Asia.” – Fernandes BudiantoBong, General Manager of IT, Sriwijaya Air – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think we …

Interview: PAL’s Chief Customer Experience Officer on customers as the focus for all digital plans

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“We’ll need to move from getting insights, to having foresight, to accurately predicting what customers want or would like to have without them having to express it.” – Jessica Abaya, Chief Customer Experience Officer, Philippine Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about …

Interview: Hong Kong Airlines’ CMO on the importance of the human touch for digital marketing

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“We are dealing with a passenger, a person who has actual feelings. This is something that all marketers should not forget even as our world gets increasingly digital.” – George Liu, Chief Marketing Officer, Hong Kong Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk …

Interview: Malaysia Airlines’ Head of Loyalty & Enrich on delivering real values to stakeholders

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“While non-airline loyalty programmes continue to struggle on how to deliver real value to their stakeholders, airline programmes are more relevant and profitable than ever before in history.” – Mark Ross-Smith, Head of Loyalty & Enrich, Malaysia Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to …

Interview: AirAsia X’s Head of People Management on digital initiatives to support employees

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“Just imagine the total amount of time saved per employee if you reduce a process that requires 7 clicks to a mere 3 clicks.” – Yeoh Sai Yew, Head of People Department, AirAsia X Berhad – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their …

Interview: Alitalia’s VP of Alliances and International Affairs on delivering real values to stakeholders

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“Many big content disruptors, like Google, are already looking into this. If airlines still don’t strive to do the same, we will all become hostages and become a mere supplier of the air travel portion.” – Jiri Marek, Vice President of Alliances & International Affairs, Alitalia – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some …

Interview: JAL Vice President of Products and Services Planning on providing personalised services

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“Consumers today are more willing than before in sharing information and working with companies to co-produce more compelling offerings.” – Akira Mitsumasu, Vice President of Products & Services Planning, Japan Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and …