New airline ancillary revenue management strategies

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Airlines have different customer segments and different network structures. Therefore ancillary¬†products and marketing strategies have to take this into account and need to be tailor-made to fit with the customer’s needs, their buying behaviour and their willingness to pay. Saravanan Ramasamy, Group Head Distribution¬†& Ancillary¬†Commercial of AirAsia and Andrew Cowen, CEO of HK Express joined us at the Aviation Festival …