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Vietnam Airlines and Thai Airways join opening keynote

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We’re excited to announce that Vietnam Airlines EVP Mr. Le Hong Ha and Thai Airways EVP of Commercial Mr. Teerapol Chotichanapibal are keynote speakers to open the Aviation Festival Asia 2017 on 21 February in Singapore. Below is a quick review on these two airlines’ position and influence in the Asia Pacific region. Vietnam Airlines Vietnam Airlines (VNA) is expanding …

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Learn how airlines can do better in content marketing, managing advertising budget and data analytics

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If you’ve ever run an airline marketing campaign, you know how complicated the process can feel once you get beyond the basics. Between selecting your objective, setting a budget, fine-tuning your audience targeting, testing, and measuring ROI, there’s a lot to do. Even more challenging is the fact that big brands like airlines use very sophisticated techniques to manage multi-million-dollar …

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Airbus Asia Training Centre joining talks about solutions to talent shortage

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We’re excited to have confirmed Yann Lardet, General Manager of Airbus Asia Training Centre to join the HR track of Aviation Festival Asia 2017.  Opened in April 2016, the Airbus Asia Training Centre (AATC) is a joint venture owned 55% by Airbus and 45% by Singapore Airlines. The new centre combines the expertise of our two companies to offer the …

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The role of academic institutions in tackling the industry’s talent shortage

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At the HR track of Aviation Festival Asia 2017, besides bringing together HR executives from airlines and airports to share their best practices, we are also bringing in some academic institutions to brainstorm solutions on how the industry can tackle the talent shortage. Vision of a global centralised education facility There is a talent gap challenge impacting the aviation industry …

Training and development for pilots, cabin crew and ground staff

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It’s all about the people factor. If you want to be at the top of your game, you need to be able to attract, train and retain world-class talent. HR Directors and talent managers from the world’s leading airlines and airports will join Aviation Human Capital, returning in 2017 after a successful launch in 2016, to showcase best practice in …

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Mobile first and mobile only: What it means and why it matters?

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If your plans don’t include mobile, your plans are not finished. Travelers use mobile devices for a variety of reasons, including research on flights and itineraries, to purchase tickets, manage their booking, and provide feedback about their service. The shift from desktop to mobile Internet access offers airlines the potential to drive enormous gains in revenue and profitability. Yet in …

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Creating a seamless airport experience

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Customers may forget what you said but they’ll never forget how you made them feel. Passenger numbers are growing just as fast as passenger expectations. It’s vital that airlines and airports keep up with both meeting the demand in volume while also catering to the increasing needs of each passenger. Today’s passengers want more control over their journey. Particularly at …

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Successful loyalty through analytics

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The last decade has ushered in tremendous challenges for the airline business. Customers are more informed, they have more options, and they have higher expectations. What’s more, with more carriers offering lower fares, it’s more difficult than ever to retain your customers. So retaining current customers has become a high priority, but many airlines are struggling to create relevant and …

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Route expansion possibilities in Asia – what’s left for FSCs?

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Senior executives from China Southern Airlines, Mega Maldives Airlines and Association of Asia Pacific Airlines gathered at Aviation Festival Asia 2016 in February to discuss route expansion possibilities in Asia. Asia’s aviation industry will grow further, providing exciting growth opportunities for carriers, but executives agreed that there are huge challenges that may hinder route expansion. One of the biggest challenges is …