Interview: Malaysia Airlines’ Head of Digital on business intelligence, innovation and digital transformation

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“We have a company-wide ambition to be a premium Asian airline offering the best of Malaysian hospitality, and technology is one enabler to make this happen.” – Peter Pohlschmidt, Head of Digital, Malaysia Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation …

Interview: PIA’s Chief Systems Officer on the business value of digital transformation

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“Whichever solution it is, it must have business value, without which it will merely be a solution in isolation.” – Kashif Rehman Rana, Chief Systems Officer, Pakistan International Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think …

Interview: Cebu Pacific’s Director of Program Management Office on the right mindset to accelerate digital transformation

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“The bigger challenge for me is always the mindset, more than the cost objections.” – Catherine B. De Leon, Director of Program Management Office, Cebu Pacific Air – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think we …

Interview: Sriwijaya Air’s General Manager of IT on the airline’s move towards digitisation

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“Challenging, diverse, personalisation – these are the three words to describe the state of the industry in Asia.” – Fernandes BudiantoBong, General Manager of IT, Sriwijaya Air – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think we …

Interview: PAL’s Chief Customer Experience Officer on customers as the focus for all digital plans

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“We’ll need to move from getting insights, to having foresight, to accurately predicting what customers want or would like to have without them having to express it.” – Jessica Abaya, Chief Customer Experience Officer, Philippine Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about …

Interview: Hong Kong Airlines’ CMO on the importance of the human touch for digital marketing

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“We are dealing with a passenger, a person who has actual feelings. This is something that all marketers should not forget even as our world gets increasingly digital.” – George Liu, Chief Marketing Officer, Hong Kong Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk …

Interview: Malaysia Airlines’ Head of Loyalty & Enrich on delivering real values to stakeholders

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“While non-airline loyalty programmes continue to struggle on how to deliver real value to their stakeholders, airline programmes are more relevant and profitable than ever before in history.” – Mark Ross-Smith, Head of Loyalty & Enrich, Malaysia Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to …

Interview: AirAsia X’s Head of People Management on digital initiatives to support employees

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“Just imagine the total amount of time saved per employee if you reduce a process that requires 7 clicks to a mere 3 clicks.” – Yeoh Sai Yew, Head of People Department, AirAsia X Berhad – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their …

Interview: Air Astana’s VP of HR on mobility & simplicity approach to HR strategies

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“Our strategy is not in “mobility”, it’s in “simplicity.” We are here to solve the problems of our employees.” – Yevgeniya Ni, Vice President of HR, Air Astana – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think …

Interview: IATA’s Director of NDC Program on digitising distribution

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“Today’s world of distribution is based on technology that is 30 – 40 years old, with a very small number of dominant players. In tomorrow’s world, the barriers to entry will be much lower, so people will be able to come in to innovate and drive up the competition.” – Yanik Hoyles, Director of New Distribution Capability (NDC), IATA – …