Interview: Hong Kong Airlines’ CMO on the importance of the human touch for digital marketing

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“We are dealing with a passenger, a person who has actual feelings. This is something that all marketers should not forget even as our world gets increasingly digital.” – George Liu, Chief Marketing Officer, Hong Kong Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk …

Interview: Malaysia Airlines’ Head of Loyalty & Enrich on delivering real values to stakeholders

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“While non-airline loyalty programmes continue to struggle on how to deliver real value to their stakeholders, airline programmes are more relevant and profitable than ever before in history.” – Mark Ross-Smith, Head of Loyalty & Enrich, Malaysia Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to …

Interview: AirAsia X’s Head of People Management on digital initiatives to support employees

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“Just imagine the total amount of time saved per employee if you reduce a process that requires 7 clicks to a mere 3 clicks.” – Yeoh Sai Yew, Head of People Department, AirAsia X Berhad – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their …

Interview: Air Astana’s VP of HR on mobility & simplicity approach to HR strategies

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“Our strategy is not in “mobility”, it’s in “simplicity.” We are here to solve the problems of our employees.” – Yevgeniya Ni, Vice President of HR, Air Astana – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk about their digital innovation journey and where they think …

Interview: IATA’s Director of NDC Program on digitising distribution

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“Today’s world of distribution is based on technology that is 30 – 40 years old, with a very small number of dominant players. In tomorrow’s world, the barriers to entry will be much lower, so people will be able to come in to innovate and drive up the competition.” – Yanik Hoyles, Director of New Distribution Capability (NDC), IATA – …

Interview: Changi Airport’s VP of Terminal 5 Planning on offering excellent airport experience

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“A delightful journey starts right at the terminal, so instead of being a pain, airports can be a great start to a passenger’s journey, or even as a destination in itself.” – Poh Li San, Vice President of Terminal 5 Planning, Changi Airport Group – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the …

Airline leaders talk digital transformation – download your free ebook

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Digital transformation is no longer a buzzword. It’s no longer a choice. It’s a necessity for business success.   The Fourth Industrial Revolution, an era characterised by technology breakthroughs in fields like cyber-physical systems, data analytics, artificial intelligence, and the Internet of Things, isn’t coming – it’s already here. Aviation was in many ways an early adopter of digital technology. …

[Press Release]: Airlines could generate €6 million more ancillary revenue per year with Comtrade Digital Services’ Adnexa platform

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It is being launched at the Aviation Festival at Singapore at the end of February The digital platform matches advertising content with passenger data Advertisers can place ads on various channels including boarding passes and in-flight entertainment It is a fully automated, customisable and user-friendly application Singapore, 27 February 2018 – Comtrade Digital Services, the leading software engineering services and …

[Press Release]: SKYdeals will attend the Aviation Festival Asia in Singapore

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About SKYdeals SKYdeals is an innovation in the world of travel retail: the first solution of Inflight “Shoppertainment”, an e-commerce platform dedicated to passengers connected to the Internet via onboard Wi-Fi. A new and personalized shopping experience for passengers, with exclusive offers of products and services at destination, available only during the flight. More than a significant source of additional …

Vietnam Airlines and Thai Airways join opening keynote

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We’re excited to announce that Vietnam Airlines EVP Mr. Le Hong Ha and Thai Airways EVP of Commercial Mr. Teerapol Chotichanapibal are keynote speakers to open the Aviation Festival Asia 2017 on 21 February in Singapore. Below is a quick review on these two airlines’ position and influence in the Asia Pacific region. Vietnam Airlines Vietnam Airlines (VNA) is expanding …