Why Stronger Online Marketing is the Key to Growth for Airlines

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Author: Philip Rothaus, E-Commerce Strategist In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will stay engaged with (and loyal to) the business for a …

Reevaluating OTA Relationships: Retailers Don’t Lease their Customers – Why Should Airlines?

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Author: Philip Rothaus, E-Commerce Strategist Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different than any other revenue-generating business: It comprises a relationship between a company and its customers. …