Emerging airline distribution strategies

Phu Nguyen Event News Leave a Comment

The airline distribution landscape has seen a number of interesting trends that may spell new opportunities for airlines looking to capture new markets, bring in additional revenue via ancillaries, and keep pace with the competition. The launch of Value Alliance is a big deal in the annals of airline distribution. One, it’s one of the world’s two only LCC alliances …

New airline ancillary revenue management strategies

paul Event News Leave a Comment

Airlines have different customer segments and different network structures. Therefore ancillary products and marketing strategies have to take this into account and need to be tailor-made to fit with the customer’s needs, their buying behaviour and their willingness to pay. Saravanan Ramasamy, Group Head Distribution & Ancillary Commercial of AirAsia and Andrew Cowen, CEO of HK Express joined us at the Aviation Festival …