Interview: Hong Kong Airlines’ CMO on the importance of the human touch for digital marketing

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“We are dealing with a passenger, a person who has actual feelings. This is something that all marketers should not forget even as our world gets increasingly digital.” – George Liu, Chief Marketing Officer, Hong Kong Airlines – Following the successful Aviation Festival Asia 2018, we’re launching an eBook featuring some of the industry’s most forward-thinking digital innovators to talk …

Cybersecurity and the commercial aircraft: Developing a robust strategy to tackle the growing threats

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A cyberattack can happen to anyone, anytime. Over the past two years, there has been an increasing number of cybersecurity incidents reported in the aviation industry. To give an indication of the magnitude of the challenge, recent research has shown that aviation systems are subject to an average of 1,000 attacks each month (*). With the introduction of new generation …