Rethinking LCC loyalty programmes

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Traditionally LCCs have based their value proposition on carrying customers cheaply from one point to another without offering peripheral services. They largely avoid loyalty programme because everyone will come if your price is low, right? But things are changing now. The increase in competition, coupled with the growing focus on business travellers, is leading LCCs to test new models, including …

Successful loyalty through analytics

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The last decade has ushered in tremendous challenges for the airline business. Customers are more informed, they have more options, and they have higher expectations. What’s more, with more carriers offering lower fares, it’s more difficult than ever to retain your customers. So retaining current customers has become a high priority, but many airlines are struggling to create relevant and …