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Inside Southwest Airlines’ social media strategies

Phu Nguyen Event News Leave a Comment

Southwest Airlines, which transports more than 100 million people a year, has long put customer service at the centre of its business. Today, it is investing in social media as a complement to other marketing and customer service channels. Indeed, Southwest is the most “LUV’d” airline in social media! The airline has a small, but mighty, social media team that …