In a highly competitive online retail industry, it’s increasingly hard to stand out from the competition and achieve customer centricity, while still enabling growth. We surveyed the industry’s 100 eCommerce executives around the Europe to find out how they’re bringing the a-game during these challenging times. The respondents ranged from SMEs to over 5000-employee corporations, so we got a good look throughout the spectrum.
The research in this report demonstrates how decision makers in retail eCommerce companies across Europe are navigating the waters in order to stay relevant to their customers. In our experience, most of these interesting findings should be quickly adapted by Asian online businesses as well!
Respondents highlighted especially the importance of aligning their internal processes and departments, managing growing complexity and choosing between technical solutions. See the results yourself:
For a more detailed, in-depth look at the Frosmo findings, download the whitepaper, Survival of the Quickest – How Web Optimization is Driving Online Retail Growth, now for free!