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Education marketing: Life truths from “Inbound”

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The Internet is the greatest equaliser. We see startups challenging Goliaths, age-old content gatekeepers running out of business. The world that we knew 5 years ago has changed. In the ‘new normal’, consumers do not need us anymore. The paradigm of ‘marketing’ has flipped on its head from being interruption based to permission based. What does this imply for brand …