5 Questions with SurePark

Start-Up Showcase – 5 Questions with SurePark

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One of the key applications of IoT within the smart city is to alleviate the traffic situation through intelligent transport systems as well as smart parking. However, parking isn’t always as easy as it seams. For drivers, finding parking spaces can be a hassle and for car park owners, there’s always a need to optimise revenues and space utilisation. Coming to the rescue with their innovations is SurePark, which will be sharing how they intend to resolve these issues at The IoT Show Asia. Here’s a snippet of our interview with Aman Mittal of SurePark:

What is SurePark about?

SurePark is an Internet-of-Things (IOT) based smart parking platform that seamlessly tackles the pressing issue of finding parking by providing real-time parking availability data through our end to end smart parking solution that consists of proprietary hardware and software. Our “plug & play” model ensures that SurePark’s wireless sensors are easily deployable in both outdoor and indoor parking spaces. SurePark’s sensors transmit real-time data to our cloud-based software and smartphone application.

The management dashboard equips carpark owners with vital parking performance data such as occupancy and revenue data which enables them to devise effective pricing strategies and make management decisions to maximize occupancy and revenue.

For drivers, SurePark offers convenience and time saving. SurePark application precisely navigates drivers to an available spot in a carpark, reducing search time by 90%.

As an additional feature, motorists can physically reserve parking lots to be guaranteed parking and have a stress-free and time-saving parking experience.

What sparked the establishment of SurePark?

The origins of SurePark go back to a hackathon, where the Singapore government provided raw carpark data. The SurePark team created a parking reservation system for which they won the hackathon and was awarded a grant by the IDA.

SurePark later evolved into a complete solution, a hardware-cum-software platform on which smart cities can provide a seamless parking experience for motorists and also effectively monetise their parking spots.

How is it going to disrupt the IoT landscape?

Until now, IoT has mostly been about wearable devices and smart home devices for consumers. However, IoT will greatly impact B2B applications as they will account for 70% of IoT application over the next 10 years. With SurePark, we’re using IoT to enhance the operational efficiency of both business (carpark owners and operators) as well as consumers. (drivers)

What do you enjoy most about running your start-up?

Working in a startup forces you to think about big picture at one moment while simultaneously having to go micro and focus on smaller details. It is a challenge I enjoy. What drives me is that as part of team SurePark we hope to make an impact big enough to change the way the world works.

Are there any cool projects that you are currently working on that you can share with us?

Yes, we’re currently working on 2 projects that will be introduced after SurePark.

  1. SureReserve allows drivers to pre-book a parking spot. Upon reservation, a physical barrier will be automatically raised in the parking spot to prevent it from being taken. The driver will then be navigated to the reserved spot via the SurePark application, through which they can also lower the barrier. Find out more: SureReserve
  2. SurePay – A wireless payment solution for parking, intended for countries still primarily using cash and parking coupons. SurePay will be applicable on both indoor and on-street parking lots.

Are you excited to find out more about SurePark’s new projects? Or are you a carpark owner looking for a new applications? Join us today at The IoT Show Asia and meet the SurePark team as well as other up-and-coming start-ups whose innovations will help you improve your business.

Don’t miss out on Asia’s largest emerging technology showcase! Only at The IoT Show Asia.


The IoT Show Asia will be held this September 1st and 2nd 2016 at Suntec Convention and Exhibition Centre, Singapore. Together with the successful The Commercial UAV Show Asia , it will form the Emerging Technology Show, featuring the latest innovations and case studies in the region. 

Are you an upcoming-and-coming IoT / UAV / Smart Machines start-up ready to disrupt the world with your innovation? Here’s an exciting opportunity for you to showcase your innovations: Find out more!

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