Express Rail Link

Establishing a competitive air-rail link: Express Rail Link

Airport rail links play an important role in providing a seamless connection between the airport and the city centre.

Unlike a metro service which serves the general public, a dedicated airport rail service is a niche market. There are only 24 such airport links in the world serving airport passengers. Express Rail Link in Kuala Lumpur is one such service which has won itself a number of international accolades, including the coveted title of North Star Air Rail Link of the Year in 2015. It operates KLIA Ekspres and KLIA Transit train services connecting the KLIA and the Kuala Lumpur city centre.

To keep itself competitive and to sustain a profitable business, Dr. Noormah Mohd Noor, CEO of Express Rail Link, has led the company in the innovation of its services. With the digitalization of its ticketing system, passengers can now book and print their ticket online or present the ticket as a QR barcode on one’s phone. It is notably the first airport rail link to enable boarding with a barcode, doing away with the need to convert the digital ticket into a physical copy.

To distinguish the Express Rail Link as the best way to traverse between the airport and city centre amongst other modes of transport, the Express Rail Link prides itself on its high standards of reliability, achieving 99.7% on time performance. Comparing to travelling on the roads where traffic conditions can be very unpredictable, passengers taking the dedicated airport link can be sure of reaching the airport in exactly 28 minutes.

Join us at Asia Pacific Rail 2017 as Dr. Noormah Mohd Noor, shares with us the key challenges faced by the company in the next few years and the innovative marketing and ticketing initiatives adopted to ensure long-term profitability.

 

About Asia Pacific Rail
Now in its 19th edition, Asia Pacific Rail is the largest gathering of senior rail leaders in Asia. With a 4 track premium conference agenda covering key issues across metro, mainline, freight, rolling stock, power, signalling & communications, finance & funding and more, 3 technical seminar theatres in the exhibition hall, over 80 exhibition stands and an Underground/Overground University, our 2017 edition will be our biggest ever. Book your ticket here.

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