Changing tracks: Five make-or-break factors to unlock rail travel in Asia Pacific – Amadeus whitepaper

by Pierre-Yves Guillaume, Head of Rail, Asia Pacific, Amadeus

Across Southeast Asia, the long-discussed plans for a pan-regional rail network are edging closer to reality. Rail operators are drawing inspiration from peers in countries like Japan, Taiwan and South Korea, which
benefit from well-established networks, with a deserved reputation for customer-centricity and a service so reliable that punctuality is sometimes measured in seconds.

Meanwhile, in India and its neighbouring countries, rail has been the dominant mode of transport for almost two centuries. And, despite the challenge of managing ageing infrastructure, we are seeing some interesting developments – like the emergence of online booking services, the rapid deployment of free Wi-Fi across hundreds of Indian stations, and the proposal for the country’s first high-speed rail corridor which is set to transform travel time and experience.

This resurgence of rail coincides with the rapid growth and evolution of the wider Asia Pacific travel market. And there is huge potential for rail to play an even greater role in supplementing and complementing the
wider travel industry.

In some cases, rail could drive a more seamless multimodal offer. In others, it could leapfrog air travel altogether to provide a convenient city-centre-to-city-centre experience. And, in any case, it should be an attractive option
for experience-hungry inbound travellers.

In our new whitepaper where we take stock of the rapid development of the Asia Pacific rail market and identify five make-or-break factors, which we believe can enable operators to uncover their true potential and maximise ridership and revenues.

  1. Capturing customers old and new
  2. Make timetables, booking and data universally available
  3. Mobile is a must
  4. Complement, cooperate and compete
  5. Make payment easy

Download our whitepaper, available in both English and Mandarin to find out more!

About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with 16,000 employees across 70 offices. We have a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC.

To find out more about Amadeus, visit

Amadeus is a Silver Sponsor of Asia Pacific Rail 2019. Don’t miss their presentation on 19th March in the Passenger Experience theatre.  Find out more

Leave a Reply

Your email address will not be published. Required fields are marked *