Enter the Matrix: OpenPort, logistics and the Internet of Things

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The growing demand for immediate delivery fulfillment is driving logistics to new heights of innovation and advancement. From overseeing cargo security, fleet management and coordinating delivery times, the ever growing logistics industry requires cold hard solutions that enables operational oversight over its people and cargo with real time safety and efficiency.

Enter the age of “the internet of things” or colloquially know as ‘IoT”.  Enter its matrix of physical objects—devices, vehicles, buildings and other items embedded with electronics, software, sensors, and network connectivity—that enables these units  to collect and exchange data. We profile one of Asia’s leading pioneers in mixing logistics and IoT together, Max Ward, CEO & founder of OpenPort for his views on the growing phenomenon.

Who is he?Max Ward

Max left Texas in 1995 after completing his MBA and since then his taste for foreign languages and culture has kept him outside the Lone Star State and missing the Mexican food. Passionate about disruption of transportation in Asia as we enter the ‘Asian Century’, Max is excited to build a new way of doing business that supports billions of new consumers

Who is your industry hero and why?

MW: Travis Kalanick (co-founder of UBER) made something amazing out of an industry many people found simplistic and not ripe for disruption, and he also has socks that say ‘carpe diem’.

Which logistics challenge/opportunity is front of mind for OpenPort going into 2016 and why?

MW: Recruiting the best emerging markets sales people of the legacy industry and bringing them into OpenPort to help bring our customers into the future of logistics. That and some exciting technology developments utilizing IoT which I will be able to share soon…

What do you enjoy about your job?

MW: Building the coolest company in the industry day by day, watching people that doubted us in the beginning, only to come back later and ask for employment, or to invest at a higher price…

Are there any cool projects that you’re currently working on that you could share?

MW: After finishing the Lego Death Star unit (40 hours’ total build time) with my 6-year old son, Roman, I’m looking for a new, non-work and challenging project besides reading business books. Once I’m done with VC due diligence, I hope to have that project in progress!


Max will be giving a presentation in the the very latest on logistics and the Internet of Things at the 2016 Home Delivery Summit on 19th April at the Suntec City Convention Centre. For more information on our speakers and how you could be a part of this exclusive event, click HERE.


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