We were delighted to welcome 1,800 attendees to the 2nd edition of Cards & Payments Philippines at the SMX Convention Centre in Manila from the 6th to 7th September. Collocated with the conference, we brought back the hugely successful E-Commerce Show and debuted a conference, focusing on retail strategy in the Philippines, Retail World Philippines. Alongside the conferences, was an exhibition packed with the latest innovative solutions in payments, retail and e-commerce. We also went the extra mile by hosting a plethora of on-floor seminars and talks for visitors interested in taking their B2B interests to the next level.
Looking at the bigger picture
Being a 2nd year edition, we simply had come in stronger whilst leveraging on the hype and success of the launch edition in 2015. Sequels are never an easy endeavour in the media industry, I wanted this year’s show to amount to what “The Empire Strikes Back” was to “A New Hope” in a literal sense……Once more into the fray as we look to establish a dynasty of events with the blessings of the payments, e-commerce and retail industries.
As the old saying goes, “Why ask the questions to which you already know the answers?” Getting the right content within the right context was crucial.
It’s always important to focus on the interests of your audience, that being what’s happening at ground zero: progress and factual experiences from industry leaders. These came in the form of case study presentations that inspire and effectuate experiental learning, these were in turn, supported by panel discussions that address tough industry-related questions for the right answers.
Plenary sessions could make or break your conference.
Day 1’s plenary was geared primarily towards the momentum in the Philippine payments/retail scene, featuring an international panel of keynote speakers from the UK, Sweden, Singapore and the Philippines.
Day 2 ‘s plenary centered on the e-commerce landscape, as the industry continues to grow under the looming shadows of Alibaba and Amazon, so does the need for greater market restructuring and governmental support, who but Lazada and Zalora could lead this thought provoking discussion? Making her public speaking debut was Noemi Azura, CEO & President from PhilCare who spared no time in explaining how integrating e-commerce and e-payments into their business model spurred a 12,000% revenue increase!
The closing presentation for day 1 featured Hapinoy’s President and Co-Founder, Mark Joaquin Ruiz who was joined by a lineup of his Hapinyo ambassdors, ordinary Filipino micro-entrepreneurs who had made a difference to their lives and their communities with the advent of financial inclusion.
To wrap things up, the key underlying theme for the whole event was hope, the hope for a better tomorrow and the promise of a better future for all Filipinos, commercially and socially. I hope everyone left the convention centre, inspired and positive about the direction that their respective industries were heading in.
With the benefits of a financially inclusive and cashless society spurred by the growing convergence of retail and e-commerce into the omnichannel ecosytem, there’s no telling of the great heights that innovation can take the island nation of over 100 million, but you can be certain that Terrapinn will be there as the gatekeepers and knowledge bearers of that future in the days to come. It’s bright, everdreaming and a distal reality ready for existence.
My thanks to all speakers who have made this event possible. I had merely assembled the orchestra and it was through your efforts and thought leadership that made the music soar.
Gratitude to the Terrapinn crew who made managing the entire show seem effortless and to my bosses, Oliver Arscott and Sharon Roessen for their faith and support.
See you back in Manila, 27-28 September 2017 for Seamless Philippines 2017
To the people of Manila, thank you for your hospitality. Maraming Salamat!
Conference Manager, Terrapinn
PS: Photos are coming, stay tuned www.seamless-expo/philippines