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How retail tech can solve the tricky economics of falling mall traffic

ambrish Event News Leave a Comment

In this post, Jaime Syjuco, Managing Partner of Moda Pacifica – licensee for Havaianas in Singapore – explores the role retail tech will play in solving brick-and-mortar’s problem of falling foot traffic. This is re-posted with permission from LinkedIn. I am embarking on a Quest: To use technology to evolve my brick-and-mortar retail stores and adapt to the crushing forces …

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5 Observations about Mobile Payments in Asia

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Mobile payments continues its upward trajectory in Asia as consumers take on the convenience of buying good and services with a click of a single button. Hardly a week goes by without mobile payments news, whether it be the launch of, YES, yet another “Pay” or a new consumer report mentioning the potential for mega billions of future mobile transactions. …

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How Lenovo.com uses Marketing Mix Modelling

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Marketing mix modelling (MMM) is supposed to have fallen out of favour a long time ago. Starcom’s Laura Desmond wanted to nix the practice entirely back in 2011, when she went as far as to say “it will become obsolete”. The problem? Backward-looking data isn’t an accurate predictor of future performance of an ad, and the explosion of data points …

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Marketplaces let brands control distribution

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Condé Nast recently launched a marketplace for luxury brands, revamping its Style.com site for an eCommerce initiative that it is reportedly backing with $100million. Though a seemingly natural fit for Condé Nast (which owns numerous luxury magazine titles, including Vogue and GQ) the venture is reportedly proving a tough nut to crack, with entrenched competitors including Yoox, Net-A-Porter and Farfetch dominating …