Mobile

5 Reasons to Put Mobile at the Heart of Vietnamese E-Commerce

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The mobile market in Vietnam in undergoing a radical change as smartphones go from a luxurious to a ubiquitous item. You only need to look at the increasing smartphone ownership figures between 2014 (23 million), 2015 (34 million) and 2016 (c. 40 million) to realise that there is something seismic going on. With close on 72% of the adult population …

Facebook

Will Facebook Marketplace Be the Next E-Commerce Heavyweight in Vietnam?

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Facebook, the largest social media platform in the world is the first social network to surpass 1 billion registered accounts, currently sitting at 1.87 billion monthly active users at the start of 2017. After launching in 2004, Facebook has gone from strength to strength providing users with the ability to share photos and videos, post comments, and advertise products or …

Saigon

Vietnam: The changing payment landscape

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In Vietnam the world of payments and commerce is being transformed. Consumers are using their mobile devices to compare products and prices, actively search for deals or vouchers and purchase goods and services from around the world. The rate of online shopping in Vietnam is low compared to other countries in the world but is growing rapidly. In 2016, Vietnam’s …

TOPMOT1

Vietnam: An interview with Erik Jonssen, CEO and Co-founder of TOP MOT

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We recently caught up with Erik Jonssen the CEO and Co-founder of TOP MOT Vietnam’s first flash sales website. In our conversation, Erik reveals what the key challenges are around the future of the Vietnamese e-commerce market and why the topic is mobile commerce is close to his heart. Could you share something about yourself with our readers? I am …