Vietnam: An interview with Van Hoa Trinh, Senior Director of e-commerce and B2B for Central Group

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We recently caught up with Van Hoa Trinh the Senior Director of e-commerce and B2B for Central Group Vietnam. In our conversation, Van Hoa reveals what the key challenges are around the future of the Vietnamese retail market and why Omni-channel is a topic close to her heart.

Could you share something about yourself with our readers?Van Hoa Tranh

I have 23 years’ experience in the retail industry with international brands such as Danao International (USA), Baby Togs (USA), IKEA (Sweden), Metro Cash and Carry (Germany), Lazada-Rocket Internet (Germany), Central Group Vietnam (Thailand) and Nguyen Kim Trading (Vietnam). As a result of many years in the retail industry, I realized early on that the future of retail will be to combine online and offline models. I strongly believe that omni-channel retailing will be the profitable model for SMEs and large retailers in Vietnam. It will help the growth of the country and maintain jobs for the majority of Vietnamese people. It will also help retailers, especially young SMEs to get closer to local customers at minimum cost whilst being stronger and more independent. Through my role at Central Group Vietnam and Nguyen Kim Trading I have successfully led these businesses down the road of Omni-channel despite many challenges along the way.

Could you give our readers a quick teaser on what you will be speaking about at the show?

A number of leading retailers in the Vietnam market are nervous of moving their businesses online because it may eat in to their profits at first. I have been in the same position and have experience of the online and offline full cost structure so I can understand their worries. However, there are still ways to create profitable online business. Therefore, I will be talking about the benefits of moving online and how to grow Omni-channel retail through online to offline streamlining and optimization.

Why is this topic close to your heart?

As one of the first people to explain to local leaders about the potential for export to the EU via IKEA, and one of the first to explain to the suppliers and distributors about doing modern trade business with Metro, I want to keep helping other retailers and customers to realize earlier the potential and benefit of online business. I can see the potential of the omni-channel model for thousands of manufacturers and brands and I want to share to all people interested in retail and continuously grow the retail of the country.

What do you think the key challenges are around the future of retail in Vietnam?

– Logistics and distribution
– Cross border commerce between ASEA and China
– Local regulations and openness to innovation in the retail model
– The need for technology to adapt to the local culture and Vietnamese customer behavior both online and offline.
– Encouraging online payments

Why are you excited to attend the show?

Terrapinn are a professional and innovative organizer of events with a strong passion for what they do. I would like to join them in encouraging local businesses by sharing best practices, solutions and learning from others. By doing that, we learn, we set our own direction for growth and we grow together with Seamless.

Van Hoa Trinh is one of over 50 speakers who will be taking the stage over two days at Seamless Vietnam. To find out more, and to book your tickets, check out our website here.



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