Indonesia has a young, vibrant and rapidly evolving digital economy with an estimated 203,311 startups. These startups play a crucial role in building the country’s digital climate, as half of the country’s most popular sites were locally developed. Among them, Klik’n’Clean, an app for booking cleaning services, its co-founder and CEO is Steven Ghoos. A Rocket Internet alumni, he is the former managing director of Lamudi in Indonesia and Head of Sales and Marketing at Lazada. On a recent trip to Jakarta, I met up with him over coffee to find out exactly how does one trascend from clicks to clean.
Tell us a bit about your role and what that involves on a daily basis
As founder and CEO, I’m responsible for starting the company, creating a strong team, and finding a product-market fit for Klik’n’Clean. Our concept is to improve drastically the service quality and convenience of housekeeping service in Indonesia. We do this by fully employing and training our cleaners before we send them to the customer. customers can order us through the application, site or WA, and we have weekly cleaning plans for regular customers, with a personal cleaner. As more and more people are moving into high-rise with smaller family sizes, we see the potential for such on-demand service, by creating a trusted brand.
What is the biggest challenge that you’re currently facing and how are your team solving it?
Currently we are working hard on optimizing the scheduling and travel time. Our customers can order flexibly and reschedule, while our cleaners need to arrive at the customer in the designated time. We try to solve this by creating more hubs throughout Jakarta, mostly working with apartment buildings, to reduce the travel time. Also we started to make regular cleaning plans with price discount to make our schedule more predictable.
What one trend in your industry has your attention and why?
There are several marketplace models for online on-demand services in Indonesia. However, we see that the quality does not always meet with the customer expectations. Therefore we want to tackle this problem first. We firmly believe it is not about price but about quality of service. Rather than offering a multitude of services, we focus on just a few and see what demand there is to expand into other areas step by step.
How has the industry changed since you first got involved in it?
We started only half a year ago, so there is not much change. I think the only thing is that we see the marketplace models struggle since they cannot provide the level of quality needed.
Give us a sneak peek into what you’ll be presenting at Seamless
Most likely I will elaborate on the scheduling process and system. Rather than just an algorithm, we also involve our people/workers into this task so that we can stay flexible and agile. It’s a real team effort!
Why are you excited to be participating in the conference?
Mostly to connect with other startups and learn from each other.
Meet Steven and other exciting startups at Seamless Indonesia 2017 in Jakarta at the Pullman Central Park. To find out more about the very latest e-commerce driven initiates in Asia, CLICK HERE to find out more.