Improving operational efficiency and cost effectiveness with EPSON

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Eduardo Bonoan

We spoke with Eduardo Bonoan who is the General Manager and Head of Marketing for Epson Philippines about the exciting Philippine market and how Epson’s state-of-the-art products improve operational efficiency and cost effectiveness implementation for their users.

D: Hi Eduardo! Tell us a bit about your role and what that involves on a daily basis 
E: I am currently the General Manager and Head of Marketing for Epson Philippines. My role in the company includes driving key business development and strategies for Epson’s wide range of products.

D: What one trend in your industry has your attention and excited and why? 
E: I would say that the high adaption rate of using smartphones, tablets in the country is definitely a key trend that has gotten my attention. We can make use of this by capitalizing on the growing mobile POS printer market and raise awareness on the improved operational efficiency and cost effectiveness of the mobile POS printers that Epson offers along with the rest of our state-of-the-art products that are available in the market.

D: How has the industry changed since you first got involved in it?
E: The industry changes every day. I think one key change I’ve observed since I got involved in it is that customers are a lot smarter these days mainly because of the items they acquire. This is because they value being educated first about the products they want to purchase. 

For this reason, we at Epson give importance to holding activities and events that aim to inform our customers about our varied product categories and how our products can help them drive their businesses.

D: Give us a sneak peek into what you’ll be showcasing at Seamless Philippines 2017? 
E: At the EPSON booth, we will be demonstrating:

Latest receipt printers capable of multi-platform integration. Epson’s ePOS technology allows seamless integration with different platforms, over Wi-Fi or Bluetooth technology

  • TM:
    • Mobile Printers – Ultra-compact and light weight, our mobile printers provide the reliability and efficiency you need to move customers in and out – fast.
      • TM-P20 (2-inches)
      • TM-P80 (3 inches)
    • TM-m30: Our Tablet POS Printer that allows users to connect seamlessly to tablet POS applications.
    • TM Intelligent Printers: The smarter way to next generation POS system.
      • TM-T70i
      • TM-T88V-DT
    • Label Solutions: Our ColorWorks solutions increase productivity while reducing cost of using pre-printed labels. Ideal for high mix label requirements. It delivers dependable, commercial inkjet printing with fast-drying, durable color inks.
      • C3510
  • VI:
    • Create highly collaborative meetings with Epson smart interactive projector series
      • 1460Ui

D: What one trend in the Philippines market are you most excited about and why? 
E: The one trend in the Philippine market I’m most excited about is the onset of Physical-Digital Integration. Mobile devices have been slowly adding technology into our everyday lives. It’s rare to see anyone without a smartphone or tablet at any given time, letting us access information in the real-world with a touch of a button. We already have things like site-to-store purchasing, enabling online customers to buy and pick up products in a physical retail location, but the next level will be even further integrations between physical and digital realities.

 About Eduardo Bonoan: 

Eduardo Bonoan is currently the General Manager and Head of Marketing for Epson Philippines. His role in the company includes driving key business development and strategies for Epson’s wide range of products.

He joined Epson in 2008, and was influential in driving Epson Philippines’ market share through streamlining sales force activities and developing relevant initiatives for company.

Mr. Bonoan is a graduate of Ateneo De Manila University under the Bachelor of Science in Business Management Program and later on pursued his Master’s Degree in Business Management at the Asian Institute of Management.

We thank Eduardo for his forthcoming views on innovations technologies and look forward to welcoming him at Seamless Philippines 2017, 27th to 28th September at the SMX Convention Centre in Manila. CLICK HERE to find out how you can be part of this exclusive opportunity.

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