Decoding Omnichannel Retailing for Brands and Retailers

Lydia Sebastian Uncategorised Leave a Comment

89% is the customer retention rate for the companies which adopt omnichannel strategies as compared to 33% for those who don’t. So which category does your business fall in? In today’s scenario, customers use multiple touch-points while buying an item. They may find an item online and then rush to the nearby store to make the purchase. Or, they may …