Interview with Fanny See, COO & Co-Founder, Detrack Systems Pte Ltd

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Fanny See

Fanny See – COO, Detrack Systems

We interviewed Fanny, COO & Co-founder of Detrack Systems Pte Ltd about her daily life running a global delivery tracking & E-POD solution company and their insights on Asia’s logistics and supply chain industry.


How does your usual day at work look like?

Engaging, Busy and Fun! On Tuesday and Thursday mornings, I start my day playing badminton with my colleagues which is a Detrack’s initiative for a dynamic and healthy workforce. We play and bond over exercise and together we start the day with a full energy bar.

Every day, it’s a string of meetings, where I work closely with my team, vendors and sometimes clients too, to align our actionable priorities with the objectives and to make sure that we are moving in the right direction.

I take interest in the flows and ebbs of the entire company and am always on the lookout for choked pipelines mammoth tasks that has yet to be broken down into manageable tasks, inefficient work processes or catch any chance at automation. In between, I find time to reply my work emails and also to catch up on our company’s social media sites and the latest news in the industry.

As a co-founder, Detrack is a large part of my life, so I never really see it as work so “work” never really ends for me. After office hours, I continue my work, only difference is the place. On weekends, instead of my office, work is done at various local cafes with a good cup of English Breakfast and a slice of cake.

What one trend in the industry has your attention and excited and why?

I am very excited about making urban logistics sustainable. With urban freight deliveries estimated to grow 40% by 2050, the challenge of urban logistics is a growing concern for all industry players.

Businesses are well aware of the challenges of transporting sustainably and are fast looking for effective solutions. It is very interesting to see the different solutions and ideas that have surface in the quest to achieve a sustainable supply chain. From using electric powered vehicles or drones for transportation, to using route optimisation to come up with more efficient plans that can cater to more granular constraints and using collection points to facilitate e-commerce deliveries; the solutions are getting closer to contribute to a future of sustainable urban logistics. I look forward to a future where sustainability is a realistic requirement for all logistics solutions

How has the industry changed since you got first involved in it?

What’s changed significantly is the attitude and readiness of businesses in taking steps to digitise their supply chain and this change that I see, has been quite amazing.

Back in 2014, when Detrack first launched, many companies in South East Asia whom we got in touch with were skeptical and very cautious about adopting a paperless system for their last mile. Many will likely remember that just some years back, it was commonplace to be signing on paper delivery orders when receiving a delivery.

Today, these companies are taking the initiative to get in touch with Detrack and taking charge of digitizing their own supply chain. We now see a significant increase in the number of companies, of which many have been around for decades, are now taking bold steps in adopting new technology to digitize their supply chain.

Another change I observed is the decision-making power to procure technology is undergoing a shift from senior management to the employees who work the ground. More companies are now entrusting the task of searching, evaluating and recommending of technology into the hands of the operations team who have a better understanding of the pain points they are experiencing.

These are refreshing changes which I believe, will make the industry more competitive and also in creating a future where technology will have a place in and benefit every part of the supply chain.

What do you think is the biggest challenge in your industry?

The greatest challenge in the logistics B2B software will be the need to innovate in a disruptive way. Why the need to disrupt? The logistics industry is heating up, but margins remain thin and further eroded by the need to cater to customers’ rising expectations. Take for example, according to a survey report by Retail TouchPoint in 2018, the biggest last mile challenges for retailers are the customer expectations for fast and cheap deliveries.

The industry needs nothing less than bold disruptive solutions that can improve operations efficiency by a large measure and change the way things have always been done.

Can you tell us a bit about what the attendees can learn from your presentation?

I will be talking about the importance of route optimization for a sustainable last mile and how it will help businesses improve their margins, deliver more with less resources and open up new business opportunities.

Route optimization is not a new concept. In fact, it has been 60 years since George Dantzig and John Ramser first proposed the vehicle routing problem. The solutions that businesses have been using to plan their routes is no longer sufficient to match the needs of the last mile supply chain of today.

Take for instance the time needed to be able to finish planning the optimized routes. Historically, route planning has always been slow and expensive even when technology is used. Because route planning to solve the vehicle routing problem (VRP) uses a great deal of computational and server power and some market leading solutions take hours to simply plan a few hundred stops. This handicaps businesses from being able to finish planning their routes on time for dispatch and offering same day deliveries.

In my presentation, I will shed light on how problems like the one above can be resolved and how businesses should be making use of route planning solutions to create an efficient and sustainable last mile.

Can you tell us a bit more of what products or services & what can attendees expect to see in your booth?

We welcome attendees to visit our booth to experience our new launch, ElasticRoute – the routing engine that tackles the vehicle routing problem (VRP) in record speed even at large delivery volumes. ElasticRoute is able to provide businesses the access to fast, automated route planning on the cloud.

ElasticRoute is also the solution presenting many “firsts” in route planning. Attendees can have a tour of our unique features like dynamic auto depot selection (to achieve maximum resource allocation efficiency), closed path routing (runs planned to maximize resource use in a required to return to depot setting) and more.

Besides ElasticRoute, attendees can also find out more about Detrack’s real-time delivery tracking and proof of delivery solution that has been used by our clients to successfully win chargeback fraud cases and also to provide customers with the unique experience of tracking your last mile delivery just like you track your Uber.

Which of the 6 conference tracks in Home Delivery Asia are you most interested with and why?

I am most interested in the sustainable delivery track. I believe the industry needs to re-look how delivery, especially in the last mile, should be made sustainable. The volume of last mile delivery is on the rise, and with this exponential increase, it is all the more critical that supply chains are made sustainable.

Making deliveries sustainable will be able to significantly bring down the rising costs in the last mile and benefit the companies in optimized resource allocation and usage. It will also reduce the carbon footprint. I’d love to share my thoughts and further discover how technology can be used to make last mile supply chain operations sustainable. I’m also excited to hear other novel ideas on sustainable delivery.

What are you most looking forward to at Home Delivery Asia?

The Home Delivery show has always been a prominent event hosted in USA that brings targeted insights, trends and solutions to meet its attendees. The event being hosted in Singapore for the first time will definitely bring new exciting synergy. I am looking forward to understanding the trends of home delivery today, especially in the Asia markets and also the innovations that will be able to make the last mile more efficient than it is today.

What topic in delivery, logistics or e-commerce do you think Home Delivery Asia will help put emphasis / importance on.

I believe Home Delivery Asia will place its focus on increasing the efficiency of deliveries and creating a seamless customer experience that is critical to e-commerce players. Topics that centers around will definitely pique the interest of many industry players who are currently facing the pain points of high delivery costs and rising customer expectations.

Join us at Home Delivery Asia on the 24-25th September 2019 to hear from Fanny and our other great speakers. Find out more here.

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