Omnichannel retail: defining the impossible with adidas Philippines

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  After finishing the third quarter with its best sales numbers of the year, the good news keeps rolling in for adidas. According to numerous reports coming out of Germany, the sportswear giant’s 2015 e-commerce sales of €600 million eclipsed its original projection of €500 million by an additional €100 million. It’s the pinnacle of an omnichannel success story, the successful …