The New Consumer-Led Economy in the Philippines

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6.9%. That’s how much private consumer spending increased in the Philippines in 2016. Whether compared to neighbours Indonesia and Thailand at 4.8% and 2.1% respectively, or when held up against Western markets like the USA and the UK at 3.2% and 2.4%, the statistic coming out of the Philippines is remarkable. What is perhaps even more exciting is that the …

An interview with Khoa Doan, Director of Consumer Insights from Nielsen

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We recently caught up with the Director of Consumer Insights at Nielsen, Khoa Doan. In our conversation we discussed some of the challenges facing the future of the Vietnamese market, and why the topic of changing consumer needs in Vietnam is close to his heart.   Could you share something about yourself with our readers? I am a seasoned researcher …