The Inside Story: Acing your CRM Strategy

Lydia Sebastian E-commerce & Logistics Leave a Comment

Congratulations! If you’re reading this, you either already have a CRM strategy in place or are serious about getting one. That shows you really understand the value of establishing and improving a nourishing relationship with your customers. Being in the CRM business for over 10 years now and having a team of excellent CRM Scientists (as I like to call …

Why IBM’s latest 200M acquisition matters to e-commerce

jancis Event News Leave a Comment

IBM has recently acquired Bluewolf – a Salesforce consultancy firm headquartered in San Francisco. Many people in the tech world have scratched their heads about this deal. Indeed, one can wonder why they acquired a consultancy firm specialised in integrations of a competing CRM solution, adding it to their portfolio. Business Insider, an online magazine, pointed out that IBM sees …