zilingo

Differentiation in eCommerce: Just how difficult is it?

ambrish Event News Leave a Comment

Differentiation in eCommerce seems particularly difficult to accomplish. I still can’t tell the difference between Qoo10 and Lazada and, well, I don’t really care so long as they have what I want to buy. I spoke to Chain Vayakornchivit (pictured), spokesperson for Thai apparel eTailer Zilingo, about whether or not my impression is correct, and which eCommerce companies are actually doing a …