SEO

7 SEO Rules for E-Commerce Content Marketing

oliver Event News Leave a Comment

What is e-commerce content marketing? E-commerce content marketing is the use of digital content to draw in online traffic. When e-commerce first started, content marketing focused largely on just showcasing products. However today it has transformed and evolved to focus on creating brand connect and awareness, aiding search engine ranking and increasing click-through-rates and ultimately conversion rates. Whether you are …

Tran Ngoc Thai Son

Trò chuyện cùng CEO của Tiki Trần Ngọc Thái Sơn

Lydia Sebastian Event News Leave a Comment

Chúng tôi vừa có cuộc trò chuyện với anh Trần Ngọc Thái Sơn, hiện là Giám đốc điều hành của Tiki – một trang thương mại điện tử lớn của Việt Nam. Chúng tôi đã cùng anh thảo luận một số thách thức lớn đối với sự phát triển của thương mại điện tử tại Việt Nam và điều gì …

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Vietnam: An interview with Van Hoa Trinh, Senior Director of e-commerce and B2B for Central Group

samantha Event News Leave a Comment

We recently caught up with Van Hoa Trinh the Senior Director of e-commerce and B2B for Central Group Vietnam. In our conversation, Van Hoa reveals what the key challenges are around the future of the Vietnamese retail market and why Omni-channel is a topic close to her heart. Could you share something about yourself with our readers? I have 23 years’ experience in the retail industry …

Facebook

Will Facebook Marketplace Be the Next E-Commerce Heavyweight in Vietnam?

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Facebook, the largest social media platform in the world is the first social network to surpass 1 billion registered accounts, currently sitting at 1.87 billion monthly active users at the start of 2017. After launching in 2004, Facebook has gone from strength to strength providing users with the ability to share photos and videos, post comments, and advertise products or …

Saigon

Vietnam: The changing payment landscape

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In Vietnam the world of payments and commerce is being transformed. Consumers are using their mobile devices to compare products and prices, actively search for deals or vouchers and purchase goods and services from around the world. The rate of online shopping in Vietnam is low compared to other countries in the world but is growing rapidly. In 2016, Vietnam’s …

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A short interview with Fabian Wandt, COO of Lazada Vietnam

samantha Uncategorised Leave a Comment

We recently caught up with Fabian Wandt from South East Asia’s leading e-commerce business, Lazada. Fabian is the COO of Lazada and LeL Country Manager for Lazada Group Vietnam. In our conversation, Fabian reveals what he will be talking about at the Seamless Vietnam show and what needs to be done to facilitate Vietnam’s e-commerce growth. Could you share something about yourself …

Vietnam

How are Technology Trends Shaping E-Commerce in Vietnam?

oliver Event News Leave a Comment

E-Commerce has come a long way since its inception in 1972, when two students at MIT and Stanford used the 3 year old ARPANET network to transact over a small bag of marijuana. Shoot forward 45 years and the industry has evolved to a near $2 trillion dollar global market with products from houses and cars to groceries and clothes sold …

Tran Ngoc Thai Son

An interview with the CEO of Tiki, Tran Ngoc Thai Son

samantha Event News Leave a Comment

We recently caught up with Chief Executive Officer of major Vietnamese e-commerce player Tiki, Mr Tran Ngoc Thai Son. In our conversation we discussed some of the critical challenges facing the growth of e-commerce in Vietnam, and what keeps him striving to better serve millions of Vietnamese households. Could you share something about yourself with our readers? I have the …