An interview with Khoa Doan, Director of Consumer Insights from Nielsen

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We recently caught up with the Director of Consumer Insights at Nielsen, Khoa Doan. In our conversation we discussed some of the challenges facing the future of the Vietnamese market, and why the topic of changing consumer needs in Vietnam is close to his heart.   Could you share something about yourself with our readers? I am a seasoned researcher …

seamless ecommerce

Build versus Buy: Rewiring your Organization to Make it “Ecommerce Ready”

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Guest Post // Looking at ASEAN’s current $15 billion online retail sales and 19% YOY growth, the region’s ecommerce potential will continue to rise for the years to come. Source: aCommerce Data & Research Aside from the ecommerce opportunity in ASEAN, there are some market characteristics that professionals should be aware of before setting up own ecommerce operations. Understanding these …


Differentiation in eCommerce: Just how difficult is it?

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Differentiation in eCommerce seems particularly difficult to accomplish. I still can’t tell the difference between Qoo10 and Lazada and, well, I don’t really care so long as they have what I want to buy. I spoke to Chain Vayakornchivit (pictured), spokesperson for Thai apparel eTailer Zilingo, about whether or not my impression is correct, and which eCommerce companies are actually doing a …