Mobile

5 Reasons to Put Mobile at the Heart of Vietnamese E-Commerce

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The mobile market in Vietnam in undergoing a radical change as smartphones go from a luxurious to a ubiquitous item. You only need to look at the increasing smartphone ownership figures between 2014 (23 million), 2015 (34 million) and 2016 (c. 40 million) to realise that there is something seismic going on. With close on 72% of the adult population …