Non-selling showrooms and experience stores: What’s actually working?

Emily Event News Leave a Comment

Ahead of the Seamless Asia conference, happening 3-4 May, Wong Mei Wai, former business director of Aspial (Aspial – Lee Hwa Jewellery), Founder & Chief Change Catalyst at APAC Global Advisory, shares her thoughts on how retailers can make the best of use of non-selling showrooms. What follows is her responses. What showrooms or experience stores have you seen that …