Marketplaces let brands control distribution

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Condé Nast recently launched a marketplace for luxury brands, revamping its Style.com site for an eCommerce initiative that it is reportedly backing with $100million. Though a seemingly natural fit for Condé Nast (which owns numerous luxury magazine titles, including Vogue and GQ) the venture is reportedly proving a tough nut to crack, with entrenched competitors including Yoox, Net-A-Porter and Farfetch dominating …