BLUEBELL’s Group Digital Director on price transparency

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BLUEBELL, the 60 year old distributor of brands such as Moschino, Jimmy Choo and Davidoff, amongst others, was one of the first investors in the eCommerce apparel retailer GRANA. GRANA has been in the headlines recently because of the $10million funding that eCommerce behemoth Alibaba pumped into it. Its value proposition is two-fold: Premium quality, at affordable prices. They’re also completely …