Mobile

5 Reasons to Put Mobile at the Heart of Vietnamese E-Commerce

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The mobile market in Vietnam in undergoing a radical change as smartphones go from a luxurious to a ubiquitous item. You only need to look at the increasing smartphone ownership figures between 2014 (23 million), 2015 (34 million) and 2016 (c. 40 million) to realise that there is something seismic going on. With close on 72% of the adult population …

Saigon

Vietnam: The changing payment landscape

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In Vietnam the world of payments and commerce is being transformed. Consumers are using their mobile devices to compare products and prices, actively search for deals or vouchers and purchase goods and services from around the world. The rate of online shopping in Vietnam is low compared to other countries in the world but is growing rapidly. In 2016, Vietnam’s …