How to delight the modern customer at every touch point

jancis Event News Leave a Comment

Today’s brand experience is influenced by more touch points than ever before. Customers shop online, in-store and even interact with brands on social media. I have noticed that retailers are making more and more connections with customers. Shoppers now expect all of these elements to match up and integrate with each other – because it makes life easier. This is …

omnichannel

Omnichannel retail strategies from Harvey Norman

oliver Event News Leave a Comment

With the convergence of online and offline retail on the tips of the tongues of industry professionals, it is exciting to be able to dig behind the buzzword and establish how the development of an omnichannel retail industry can be made possible. It was a pleasure to recently catch up with Harvey Norman’s Head of Digital Gordon Nugent to discuss his views …