Cash

Preparing for the End of Cash in Vietnam

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Vietnam is aiming to become around 90% cashless by 2020, a feat that would catapult them to stand amongst the very short list of digital payment first countries worldwide including Belgium, France and Canada. Indeed, as of December 2016 only one Asian country, South Korea, makes the list of top 10 cashless countries. No mean feat then, especially given Vietnam’s …

Mobile

5 Reasons to Put Mobile at the Heart of Vietnamese E-Commerce

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The mobile market in Vietnam in undergoing a radical change as smartphones go from a luxurious to a ubiquitous item. You only need to look at the increasing smartphone ownership figures between 2014 (23 million), 2015 (34 million) and 2016 (c. 40 million) to realise that there is something seismic going on. With close on 72% of the adult population …

Facebook

Will Facebook Marketplace Be the Next E-Commerce Heavyweight in Vietnam?

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Facebook, the largest social media platform in the world is the first social network to surpass 1 billion registered accounts, currently sitting at 1.87 billion monthly active users at the start of 2017. After launching in 2004, Facebook has gone from strength to strength providing users with the ability to share photos and videos, post comments, and advertise products or …

Saigon

Vietnam: The changing payment landscape

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In Vietnam the world of payments and commerce is being transformed. Consumers are using their mobile devices to compare products and prices, actively search for deals or vouchers and purchase goods and services from around the world. The rate of online shopping in Vietnam is low compared to other countries in the world but is growing rapidly. In 2016, Vietnam’s …

TOPMOT1

Vietnam: An interview with Erik Jonsson, CEO and Co-founder of TOP MOT

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We recently caught up with Erik Jonsson the CEO and Co-founder of TOP MOT Vietnam’s first flash sales website. In our conversation, Erik reveals what the key challenges are around the future of the Vietnamese e-commerce market and why the topic is mobile commerce is close to his heart. Could you share something about yourself with our readers? I am …

HCM1

An interview with Khoa Doan, Director of Consumer Insights from Nielsen

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We recently caught up with the Director of Consumer Insights at Nielsen, Khoa Doan. In our conversation we discussed some of the challenges facing the future of the Vietnamese market, and why the topic of changing consumer needs in Vietnam is close to his heart.   Could you share something about yourself with our readers? I am a seasoned researcher …

Vietnam

How are Technology Trends Shaping E-Commerce in Vietnam?

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E-Commerce has come a long way since its inception in 1972, when two students at MIT and Stanford used the 3 year old ARPANET network to transact over a small bag of marijuana. Shoot forward 45 years and the industry has evolved to a near $2 trillion dollar global market with products from houses and cars to groceries and clothes sold …

Warren Cammack

An interview with Warren Cammack, Head of Innovation at Vietnam International Bank

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We recently caught up with the Head of Innovation at Vietnam International Bank (VIB) and General Manager of Commonwealth Bank of Australia, Mr Warren Cammack. In our conversation we discussed some of the critical challenges facing the future of digital payments in Vietnam, and why this topic is close to his heart. 1. Could you share something about yourself with our …