5 Questions with Edmund Rey Santos, Smart Communications

Telecoms World Asia recently spoke with Edmund Rey Santos of Smart Communications to discuss how he is currently leading Smart’s Strategic Communication programs across various departments. At Telecoms World Asia in 2020, Edmund will be sharing his experiences on the ‘Digitized Consumer’ and how telecommunication operators can work to bridge the gap between technology and consumers in future years.

1. Can you share a brief introduction of what you do and what are some areas of focus for your company?

I lead the Strategic Program Optimization at Smart Communications, Inc. This places a heavy focus on digital analytics, data monetization, personalization and customer experience.

2. In one sentence, tell us how you would describe the state of the telecommunications industry today?

I believe that telcos are still at the tip of the iceberg of what it can do in this digital world. For example, in the most part, we are yet to fully mature into 4G, and yet 5G is here with us already. In order to grow and change for the better, the industry needs to be constantly adapting to an ever-changing environment.

3. How do you see the industry evolving over the next 5 years?

In 5 years from now, I see telcos engaging in greater detail on corporate social responsibilities as a way to address social concerns. This way telcos are able to share the benefits and services that they provide but in a non-intrusive way.

4. What are some of the common challenges that Operators and Communications Service Providers face today and how do you help them overcome these obstacles?

The key challenge for operators today is definitely not technology but shifting away from the current status quo of a siloed organization, to a more digitally cultured, customer-centric, data-driven and agile organization. In order for this to happen there should be leadership initiatives and unity for this to be addressed effectively and efficiently. Data Privacy will still be a concern. Therefore, telcos must be keen on continued engagement related to corporate social responsibilities in order to share their services and alleviate concerns.

5. What technology are you looking forward to hearing about at Telecoms World Asia 2020?

IoT and AI which feature heavily in your Intelligent Connectivity theatre.

About Telecoms World Asia

Telecoms World Asia has been an annual platform for leading international carriers, operators, authorities and suppliers to meet, learn and create fruitful partnerships for the betterment of the telecoms ecosystem in Asia.  Expect more than 1200 attendees, 120+ speakers and 70+ exhibitors this year, and a most diverse agenda yet with 5 theatres of content covering 5GNetwork VirtualisationTelco 4.0Wholesale and Intelligent Connectivity.

Visit the event website or download the agenda.

To sponsor or exhibit, contact Shruthi at Shruthi.Hegde@terrapinn.com or +65 6322 2712.

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